Behavioural Psychology

Behavioural Economics in Marketing: What Every Marketer Should Know

Welcome to the intersection of psychology, economics, and marketing—a place where buyer behaviour takes centre stage and where every marketer can learn to work a little magic. Behavioural economics isn’t …

Understanding the Psychology of Decision-Making in Marketing and How to Influence It

Every click, every purchase, every subscription—behind each of these actions lies a decision. For marketers, understanding why people make the decisions they do is like unlocking a secret vault of …